Who we serveRoofing

Win better roofing jobs without every lead, quote, and follow-up running through you.

You have the reputation and the referrals. What gets lost is the work you already earned: calls that go to voicemail, quotes that never get a second touch, and happy customers who are never asked for a review or a referral.

Start free See what it costs

Trades and contractors

Your world

“We get plenty of calls. I just could not tell you which ones we lost, or why.”

A roof lasts decades, so repeat work is rare and every customer has to become a referral. That makes response time, follow-up, and reputation the whole game.

Symptom vs cause

What "roofing" growth requests usually hide

The request is rarely the real problem. Here is what we tend to find underneath, so the money goes where it actually moves the business.

What you might sayThe real leak we often find

We need more leadsAbout 1 in 4 calls go unanswered, and slow ones go to whoever called back first
We need a better website79% of homeowners seek referrals first, and your reviews are not being asked for
Our crews are slammedMargin slips on quotes that get discounted on reflex

Marketing multiplies the system it lands on.

What the leak costs

On a representative business, the loss has a number.

The same retention math the largest companies run on is already running your business. Here is an illustrative read of where value slips and what it costs in a year.

Illustrative model, not an audit. Each figure anchors on a representative business at about $1.5M revenue and uses the most defensible citable benchmark per input, with conservative assumptions. Swap in your own numbers and the conclusion holds.

Roofing

A roofer at about $1.5M, roughly 136 jobs a year. A roof lasts 20 to 30 years, so repeat work is rare and every customer has to become a referral.

Annual cost of inaction

$250K to $400K

Share of revenue

~20%

Average job (repairs and replacement)~$11,000

Jobs per year~136

Lead-to-sale close rate (directional)~25%

Annual marketing spend (directional)~$150,000

Slow or missed first contact$110K

About 27% of home-services calls go unanswered. Replying in 5 minutes rather than 30 makes a lead 21 times more likely to qualify. After a storm, roughly 70% of jobs go to the first responder.

Assumption: Recover 1 in 3 slow or missed leads, about 10 jobs.

Source: Invoca 2025, HBR, Roofing Contractor 2025

Weak follow-up and closing$130K

Homeowners shop 3 to 5 contractors, and 67% say communication is the deciding factor between two roofers.

Assumption: Lift close rate about 5 points, about 12 jobs a year.

Source: Roofing Contractor 2025

Un-banked reviews and referrals$66K

79% of homeowners seek referrals first, and 67% say reviews are very or extremely important.

Assumption: A systematic ask, about 6 referral jobs a year at near-zero cost to win.

Source: Roofing Contractor 2025

The enterprise metric

LTV:CAC, driven by referral rate. Because a roof lasts decades, lifetime value past the first job is referrals and reviews. Treat reputation as a retention asset and your cost to win falls while close rate climbs.

The one move

Answer or instantly call back every inbound lead, and ask every finished customer for a review and a referral, on a system instead of your memory.

See how this compares across industries in the cost of inaction research.

Where we usually start

For roofing, these are the stages that lose the most.

We close the most expensive leaks first, so the next fix is always the one that moves the business.

Find

A clear picture of where your best customers come from, and a plan to get more of them.

How Firejar helps

Sell

More of the inquiries you already get become paying customers.

How Firejar helps

Review

A steady stream of proof, instead of the occasional review you happened to ask for.

How Firejar helps

Refer

A managed referral engine, instead of work that shows up by luck.

How Firejar helps

Also a fit

Senior care (live-in)Adult day care Event rental

Start here

The first step is free, and it is the one most businesses skip.

Get your free read in under fifteen minutes. See where growth is slipping across your business, and the next best move.

Start free See the Growth System Map

Marketing multiplies the system it lands on.

Clarify the customers. Fix the handoffs. Measure what works.